Finvero: Brand Identity for an AI Finance App
A brand identity concept for a seed-stage fintech startup building an AI-driven budgeting and investing app for Gen Z and Millennials.
The Brief
Finvero needed a brand identity that stood apart from the "cold and corporate" fintech norm, something modern and friendly enough to earn trust from a young, digital-first user base before the app even launched.
The Approach
Built the identity around a simple flowing "F" mark in a fresh teal-to-navy gradient, approachable enough for social media, credible enough for a banking app. Paired it with a conversational, empowering brand voice instead of typical finance-speak.
The Direction
Delivered a horizontal wordmark lockup, a standalone app icon, and a dark-navy splash screen treatment, a starting system built to extend cleanly into stationery, social templates, and a future UI kit.
Deliverables
Scoped as a concept brand package, not a full production build.
Primary logo lockup (horizontal) and standalone app icon
Color palette: teal-to-navy gradient with supporting neutrals
Business card layout and app splash screen treatment
Brand voice direction: friendly, empowering, tech-savvy
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